KEN MELVILLE, Advisor

Ken is a creative specialist and has a background as a composer, writer, director and producer. As a composer, he's worked extensively with the London Symphony Orchestra and the Kronos Quartet, scored for George Lucas, and has won three Emmy Awards. In the interactive movie field, he wrote, produced and directed "Sewer Shark" and "Corpse Killer" for Digital Pictures. He created the "Make My Video" series for Sony, wrote and produced "It Came from the Desert" for Cinemaware, and has written a wide variety of interactive scripts for Electronic Arts, Maxis, Humungous Entertainment, Interplay and many others.

NOAH FALSTEIN, Advisor

Noah has designed electronic toys, console games, coin-op games, location-based entertainment and a variety of award-winning, best-selling computer games, including the Indiana Jones adventure games series. He has produced and designed titles for companies such as LucasArts, Dreamworks Interactive, Sega and many others. A frequent industry speaker, his conference venues include the Game Developers Conference, E3, Digital Hollywood, Milia, and CES. He currently runs The Inspiracy, providing freelance design, writing and producing services for both established and emerging computer game companies.

CHARLES S. SWARTZ, Advisor

Charles has more than 25 years experience in the entertainment industry, most recently as Executive Director/CEO of the USC Entertainment Technology Center. Prior to that he was Director of Business Consulting for Entertainment at Sapient. Before, he was Director of Business Development for Entertainment at Andersen Consulting. As Program Manager for UCLA Extension's Department of Entertainment Studies and Performing Arts he developed a large curriculum of new media and entertainment management courses. Charles wrote and produced independent films and television, and also served as an executive at Warner Bros. Television, and Head of Production at New World Pictures.
Design model
Summary
Technology & Prototypes
Prototype-Product Masq
Market test results
Industry & users' opinions
Objections and Myths:
Why did others fail?
"Interactive story" an oxymoron?
Will women play it?
A new genre may be expensive
Can this model make money in a hit-driven business?
Contact us
Team / rare mix of skills
Intention & History of the project
MASQ
Presents
Cost-Platform Design Model
Title Design
Why aren't we mainstream?
Branching is expensive
Non-gamers won't play
Model as platform and scalability
User's experience
Summary
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