Javier Maldonado
AlterAction
1345 Howard Ave 204
Burlingame CA 94010
Phone 650 548 2477
info@alteraction.com
Contact us
Design model
Summary
T
echnology &
P
rototypes
P
rototype-
P
roduct Masq
M
arket test results
I
ndustry & users' opinions
Objections and Myths:
Why did others fail?
"
I
nteractive story" an oxymoron
?
Will w
omen
play it?
A
new genre
may be
expensive
Can this model make money in
a hit-driven business
?
Contact us
Team /
rare
mix of skills
Intention & History of the project
MASQ
Presents
Cost-Platform Design Model
Title Design
Why aren't we mainstream?
B
ranching is expensive
Non-gamers won't play
Model as platform and scalability
User's experience
Summary
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