Given an effective root-level design model (RDM) for an unexistent product category, we believe it's possible to turn the technology we developed and design model into a development platform, with a variety of possible directions in which to grow.
To start, just as movie studios use the same tools, procedures and design principles to create different movies and TV shows, AlterAction's technology and expertise can enable different authors to create and deliver a wide variety of titles within this new category, e.g. romance, comedy, drama, titles from female perspectives, etc.
The design model can support titles at different production levels, from still illustrations to audio and animation, as well as be implemented into a variety of platforms other than the web, such as cell phones, enhanced TV, or game consoles.
And thanks to the low localization costs of the current execution of our design model we can expand to foreign markets.
All this alternatives to scale-up show the potential of the design model.
