More than 60,000 users have already played Masq. (September 2007)

So far, Masq has been used for gathering playing and purchase behavior, user's feedback, surveys, etc. It has been testing ad designs, ad placement, marketing and distribution strategies.

Masq is designed to incorporate interactive surveys (or ads) at many points, making it a valuable research tool to fine tune future stories, marketing strategies, and survey our users.
Masq as a Research Tool
Market tests results
Design model
Summary
Technology & Prototypes
Prototype-Product Masq
Market test results
Industry & users' opinions
Objections and Myths:
Why did others fail?
"Interactive story" an oxymoron?
Will women play it?
A new genre may be expensive
Can this model make money in a hit-driven business?
Contact us
Team / rare mix of skills
Intention & History of the project
MASQ
Presents
Cost-Platform Design Model
Title Design
Why aren't we mainstream?
Branching is expensive
Non-gamers won't play
Model as platform and scalability
User's experience
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