More than 60,000 users have already played Masq. (September 2007)
So far, Masq has been used for gathering playing and purchase behavior, user's feedback, surveys, etc. It has been testing ad designs, ad placement, marketing and distribution strategies.
Masq is designed to incorporate interactive surveys (or ads) at many points, making it a valuable research tool to fine tune future stories, marketing strategies, and survey our users.