30% of our players are non-gamers, 50% are women, even thought they play a male character who engages in sexual relationships. (data from 2002)
A great percentage of those who enjoy movies and novels and surf the web but don't play games, do so because they don't like the games that are offered to them.
- They don't like to feel inadequate (puzzles/twitch games)
- And even less in front of other people (multi-user online games). That's one reason for many people to take refuge in fiction instead of parting or playing sports (socializing)
- Or they don't have time to play the long periods of time demanded by games.
- Or they get bored by the current interactive dynamics shoot, fight, solve puzzles, win battles, race cars, play sports, play virtual dollhouses.
WOMEN
All this is true for all non-gamers including women, but we can add an extra reason to believe that women will like AlterAction simulations.
Women enjoy more socializing and therefore, forms of entertainment that deal with interpersonal relationships. Movies and novels are mainly about relationships.
AlterAction's design model solves all the objections presented and relies mainly on interpersonal relationships, including user-character non-spatial relationships (love, hate, loyalty, friendships, etc.). Which results in universally appealing experiences.
